{"id":202267,"date":"2026-04-19T11:00:06","date_gmt":"2026-04-19T17:00:06","guid":{"rendered":"https:\/\/kuali.com.mx\/web\/?p=202267"},"modified":"2026-04-19T11:02:27","modified_gmt":"2026-04-19T17:02:27","slug":"de-mozart-a-la-fresa","status":"publish","type":"post","link":"https:\/\/kuali.com.mx\/web\/2026\/04\/19\/de-mozart-a-la-fresa\/","title":{"rendered":"DE MOZART A LA FRESA"},"content":{"rendered":"\n<p><em><strong>Victoria Vega Moreno<\/strong><\/em>.<\/p>\n\n\n\n<p>En Irapuato, pocas transformaciones urbanas han resultado tan simb\u00f3licas y pol\u00e9micas como la que hoy se levanta en Paseo de las Fresas, en el cruce de memoria y concreto. Ah\u00ed, justo frente al estadio Sergio Le\u00f3n Ch\u00e1vez, donde durante a\u00f1os permaneci\u00f3 un busto de Wolfgang Amadeus Mozart, ahora emerge una monumental fresa.<\/p>\n\n\n\n<p>Durante d\u00e9cadas, Mozart, o lo que representaba, ocup\u00f3 ese espacio sin generar demasiado ruido. Probablemente muchos ni siquiera sab\u00edan qui\u00e9n era. Tal vez ah\u00ed est\u00e1 la primera clave del relevo: un monumento que no conecta con la gente termina volvi\u00e9ndose invisible.<\/p>\n\n\n\n<p>La nueva escultura, en cambio, apuesta por lo contrario. La fresa no necesita presentaci\u00f3n en Irapuato. Es identidad, econom\u00eda, historia y orgullo. La ciudad no solo la cultiva: la presume. No por nada se le conoce como la \u201ccapital de la fresa\u201d, con una fuerte tradici\u00f3n agr\u00edcola que define buena parte de su desarrollo.<\/p>\n\n\n\n<p>Y la respuesta fue inmediata: desde su primer d\u00eda, la escultura atrajo a decenas de personas que, al salir del estadio, se detuvieron a tomarse fotograf\u00edas. La fresa conecta, convoca y se deja querer.<\/p>\n\n\n\n<p>Sin embargo, no se trata solo de sustituir una escultura por otra, sino de reemplazar un s\u00edmbolo cultural universal por uno profundamente local. Reducir la discusi\u00f3n a una simple oposici\u00f3n entre \u201clo local\u201d y \u201clo universal\u201d ser\u00eda simplificar demasiado.<\/p>\n\n\n\n<p>Hay algo inquietante en esta sustituci\u00f3n: la facilidad con la que se desplaza un referente cultural para colocar otro m\u00e1s \u201crepresentativo\u201d o, quiz\u00e1, m\u00e1s rentable en t\u00e9rminos de imagen urbana. Mozart no estorbaba; simplemente dej\u00f3 de ser \u00fatil.<\/p>\n\n\n\n<p>Aunque el busto ser\u00e1 reubicado en la Plaza del Artista, la pregunta de fondo sigue intacta: \u00bflos espacios p\u00fablicos deben reflejar lo que somos o tambi\u00e9n aspirar a lo que podr\u00edamos ser?<\/p>\n\n\n\n<p>La fresa, sin duda, conecta. Es cercana, reconocible, incluso tur\u00edstica. Funciona en la l\u00f3gica de ciudad-marca. Pero Mozart, aunque distante, representaba otra cosa: la posibilidad de que el espacio p\u00fablico tambi\u00e9n acerque a las personas a lo que no conocen, a lo que no consumen todos los d\u00edas, a lo que exige un poco m\u00e1s.<\/p>\n\n\n\n<p>En todo caso, la nueva escultura ya ha generado conversaci\u00f3n. Y eso, en s\u00ed mismo, es un punto a su favor.<\/p>\n\n\n\n<p>Quiz\u00e1 el problema no es que llegue la fresa.<\/p>\n\n\n\n<p>Quiz\u00e1 el problema es que, para que llegara, Mozart tuvo que moverse de lugar.<\/p>\n","protected":false},"excerpt":{"rendered":"Victoria Vega Moreno. En Irapuato, pocas transformaciones urbanas han resultado tan simb\u00f3licas y pol\u00e9micas como la que hoy se levanta en Paseo de las Fresas, en el cruce de memoria y concreto. Ah\u00ed, justo frente al estadio Sergio Le\u00f3n Ch\u00e1vez, donde durante a\u00f1os permaneci\u00f3 un busto de Wolfgang Amadeus Mozart, ahora emerge una monumental fresa. [&hellip;]","protected":false},"author":2,"featured_media":202270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-202267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DE MOZART A LA FRESA - Kuali<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuali.com.mx\/web\/2026\/04\/19\/de-mozart-a-la-fresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DE MOZART A LA FRESA - Kuali\" \/>\n<meta property=\"og:description\" content=\"Victoria Vega Moreno. En Irapuato, pocas transformaciones urbanas han resultado tan simb\u00f3licas y pol\u00e9micas como la que hoy se levanta en Paseo de las Fresas, en el cruce de memoria y concreto. Ah\u00ed, justo frente al estadio Sergio Le\u00f3n Ch\u00e1vez, donde durante a\u00f1os permaneci\u00f3 un busto de Wolfgang Amadeus Mozart, ahora emerge una monumental fresa. 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