{"id":136535,"date":"2024-02-17T15:36:22","date_gmt":"2024-02-17T21:36:22","guid":{"rendered":"https:\/\/kuali.com.mx\/web\/?p=136535"},"modified":"2024-02-18T08:40:49","modified_gmt":"2024-02-18T14:40:49","slug":"transmitiran-22-millones-de-spots-en-campana","status":"publish","type":"post","link":"https:\/\/kuali.com.mx\/web\/2024\/02\/17\/transmitiran-22-millones-de-spots-en-campana\/","title":{"rendered":"TRANSMITIR\u00c1N 22 MILLONES DE SPOTS EN CAMPA\u00d1A"},"content":{"rendered":"\n<p><strong><em>La Jornada\/Ciudad de M\u00e9xico.-<\/em><\/strong><em>\u00a0<\/em>De los 52 millones de espots programados para todo el proceso electoral (del 7 de septiembre de 2023 al 2 de junio de 2024), 22 millones ser\u00e1n transmitidos durante la campa\u00f1a (primero de marzo al 29 de mayo); el cumplimiento de esta pauta est\u00e1 a cargo de 134 centros de verificaci\u00f3n y monitoreo del INE.<\/p>\n\n\n\n<p>En temporada de comicios, la administraci\u00f3n de los&nbsp;<q>tiempos oficiales<\/q>&nbsp;est\u00e1 a cargo del INE y, a diferencia de a\u00f1os anteriores, cuando los concesionarios de radio y televisi\u00f3n se quejaban por la obligaci\u00f3n de ceder espacios a partidos y autoridades electorales, con el argumento de que perd\u00edan dinero y&nbsp;<em>rating,<\/em>&nbsp;actualmente s\u00f3lo un par de cadenas incurren en faltas.<\/p>\n\n\n\n<p>Cada d\u00eda, dichos concesionarios ceden 48 minutos de su transmisi\u00f3n (todo el tiempo para el Estado), que se traducen en 96 espots, que en tiempo de campa\u00f1as son 41 para partidos y siete para autoridades electorales.&nbsp;<q>En t\u00e9rminos generales se han comportado bien los concesionarios y permisionarios; tenemos \u00edndices de 98-99 por ciento de cumplimiento, aunque de pronto algunos son muy reticentes<\/q>, dijo el consejero Mart\u00edn Faz.<\/p>\n\n\n\n<p>Los 48 minutos diarios pueden ser transmitidos en la frecuencia que prefiera el concesionario,&nbsp;<q>aunque son como tres minutos por hora; el Tribunal Electoral ya les autoriz\u00f3 juntar todos los mensajes en los tres \u00faltimos minutos de la hora y en los tres iniciales de la siguiente. Te los juntan todos y eso hace que la gente medio se aburra y le cambie<\/q>, se\u00f1al\u00f3.<\/p>\n\n\n\n<p>El acumulado de 52 millones para el actual proceso es ligeramente menor que en 2018 y 2021, por la desaparici\u00f3n de estaciones, particularmente de AM, en radio.<\/p>\n\n\n\n<p>Las autoridades comiciales tendr\u00e1n 4.6 millones de promocionales, mientras los partidos \u2013seg\u00fan la votaci\u00f3n obtenida en la eleci\u00f3n inmediata anterior\u2013 17.3 millones.<\/p>\n","protected":false},"excerpt":{"rendered":"La Jornada\/Ciudad de M\u00e9xico.-\u00a0De los 52 millones de espots programados para todo el proceso electoral (del 7 de septiembre de 2023 al 2 de junio de 2024), 22 millones ser\u00e1n transmitidos durante la campa\u00f1a (primero de marzo al 29 de mayo); el cumplimiento de esta pauta est\u00e1 a cargo de 134 centros de verificaci\u00f3n y [&hellip;]","protected":false},"author":2,"featured_media":91668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-136535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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